When considering possible sources of research to use, Kari rejects one company database because it was compiled by a summer intern who had little experience or education related to the business problem Kari hopes to address. Which aspect of data quality did Kari use to make this judgment?

Question

Quizplus · Accepted Answer

Kari used the aspect of expertise to judge the quality of the data source. She determined that the summer intern who compiled the dataset lacked the necessary experience or education to address her business problem, indicating a lack of expertise in the field.

When Considering Possible Sources of Research to Use, Kari Rejects