Which of the Following Is True of Trying to Persuade

Which of the following is true of trying to persuade through emotion?

A) Most people justify business decisions based on emotions, not reason.
B) Business communicators should avoid injecting emotions into their persuasive messages.
C) Emotion cannot persuade customers because they do not become attached to products and services.
D) Business communicators understand that resistance to ideas, products, and services is often emotional.
E) Effective sales communications should avoid appealing to the core emotional benefits of products, services, or ideas.