Making false statements about a competitor's products, services, property, or business reputation could make a company liable for ________.
A) intentional misrepresentation
B) tort of appropriation
C) disparagement
D) misappropriation of the right to publicity

Question

Quizplus · Accepted Answer

Disparagement, also known as trade libel, involves making false or misleading statements about a competitor's products, services, property, or business reputation that are intended to harm their sales or reputation. This can result in liability for the company making the false statements. Intentional misrepresentation may also apply, but it is a broader term that includes any false statements made with the intent to induce reliance by another party. The tort of appropriation and misappropriation of the right to publicity are not applicable in this scenario.

Making False Statements About a Competitor's Products, Services, Property, or Business