A supermarket chain gathers data on the amount they spend on promotional material (specials, coupons, etc.) and sales revenue generated each quarter. The predictor variable is
A) sales revenue
B) amount spent on promotional material
C) number of coupons offered
D) supermarket chains
E) not possible to be determined

Question

Quizplus · Accepted Answer

The amount spent on promotional material is the predictor variable, as it is the variable being manipulated and the one that is expected to have an effect on the sales revenue generated.

A Supermarket Chain Gathers Data on the Amount They Spend