Hinsey Corporation produces and sells a single product. Data concerning the product appear below: Fixed expenses are $300,000 per month. The company is currently selling 4,000 units per month. Consider each of the following questions independently.
-This question is to be considered independently of all other questions relating to Hinsey Corporation. Refer to the original data when answering this question.
The marketing manager would like to cut the selling price by $13 and increase the advertising budget by $21,000 per month. The marketing manager predicts that these two changes would increase monthly sales by 900 units. What should be the overall effect on the company's monthly net operating income of this change?

Question

Hinsey Corporation produces and sells a single product. Data concerning the product appear below:  Fixed expenses are $300,000 per month. The company is currently selling 4,000 units per month. Consider each of the following questions independently.
-This question is to be considered independently of all other questions relating to Hinsey Corporation. Refer to the original data when answering this question.
The marketing manager would like to cut the selling price by $13 and increase the advertising budget by $21,000 per month. The marketing manager predicts that these two changes would increase monthly sales by 900 units. What should be the overall effect on the company's monthly net operating income of this change?

Quizplus · Accepted Answer

The Answer of Hinsey Corporation produces and sells a single product. Data concerning the product appear below:  Fixed expenses are $300,000 per month. The company is currently selling 4,000 units per month. Consider each of the following questions independently.
-This question is to be considered independently of all other questions relating to Hinsey Corporation. Refer to the original data when answering this question.
The marketing manager would like to cut the selling price by $13 and increase the advertising budget by $21,000 per month. The marketing manager predicts that these two changes would increase monthly sales by 900 units. What should be the overall effect on the company's monthly net operating income of this change?

Hinsey Corporation Produces and Sells a Single Product