Companies that choose an operational excellence strategy are in essence saying to their customers, "Choose us because we can deliver products and services faster, more conveniently, and at a lower price than our competitors."

Question

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An operational excellence strategy focuses on optimizing internal processes to deliver products and services faster, more conveniently, and at a lower cost than competitors. This strategy appeals to customers who value efficiency and affordability.

Companies That Choose an Operational Excellence Strategy Are in Essence