All of the following are ways in which Kenneth Chenault improved American Express except:
A)offering new features
B)reconceptualizing the basic branding concept
C)creating new types of cards
D)signing up mass market retailers, including Wal-Mart
E)offering new loyalty programs

Question

Quizplus · Accepted Answer

Kenneth Chenault focused on expanding American Express through various strategies such as introducing new features, creating new card types, partnering with mass market retailers, and offering new loyalty programs. However, reconceptualizing the basic branding concept was not one of the strategies he used to improve American Express.

All of the Following Are Ways in Which Kenneth Chenault