Southwest Airlines illustrates a high-involvement company.

Question

Quizplus · Accepted Answer

Southwest Airlines has a unique company culture that involves empowering employees, providing excellent customer service, and focusing on low-cost and efficient operations. These values require high levels of employee involvement and engagement in order to successfully implement and maintain them. Additionally, Southwest Airlines involves customers in their brand through interactive marketing campaigns and a strong social media presence, further illustrating their high-involvement approach.

Southwest Airlines Illustrates a High-Involvement Company