Which of the following is NOT one of the eight basic steps to developing and delivering a branded customer experience?
A)Target profitable customers, employing behavior segmentation rather than demographics.
B)Achieve a superior understanding of what your targeted customers value.
C)Design facilities that delight your customers and reduce complaints.
D)Give employees the skills, tools, and supporting processes needed to deliver the defined customer experience.
E)Make everyone a brand manager.

Question

Quizplus · Accepted Answer

The eight basic steps to developing and delivering a branded customer experience include targeting profitable customers through behavior segmentation (not demographics), achieving a superior understanding of what your targeted customers value, designing products and services that deliver a unique brand experience, architecting and aligning supporting processes, building and continuously measuring brand loyalty, giving employees the skills and tools needed to deliver the defined customer experience, making everyone a brand manager, and finally, conducting ongoing research and analysis to gain insight into ever-changing customer needs and preferences. However, designing facilities that reduce complaints (Option C) is not one of the steps mentioned.

Which of the Following Is NOT One of the Eight