UPS repositioned itself by ____________ and adding the tagline ________.
A)extending their business model; "Save some Green by going Brown"
B)moving beyond the existing emphasis on the color brown; "Synchronizing the world of commerce"
C)changing its market-segmentation strategy; "The reason is Brown"
D)adding customization to its online offerings; "Brown with envy"
E)altering customer perceptions through personalization; "Changing the minds of the competition"

Question

Quizplus · Accepted Answer

UPS repositioned itself by moving beyond the existing emphasis on the color brown and adding the tagline "Synchronizing the world of commerce." This shift signaled a move towards a more global and technologically-driven perspective, emphasizing their ability to manage and streamline logistics for businesses and individuals worldwide.

UPS Repositioned Itself by ____________ and Adding the Tagline ________

UPS Repositioned Itself by ____ and Adding the Tagline