The three additional Ps of services marketing that extend the original four Ps of marketing are _____________, _____________, and _____________.

Question

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The three additional Ps of services marketing are physical environment, process, and people. These are important factors to consider in services marketing because unlike physical products, services are intangible and require a different approach to marketing. The physical environment in which the service is provided can impact the customer experience and their perception of the service quality. The process of delivering the service and the interaction between the customer and service provider can also affect customer satisfaction. Finally, the people involved in delivering the service, including the employees and management, can impact the overall customer experience and service quality.

The Three Additional Ps of Services Marketing That Extend the Original