In Treisman's attenuation theory of attention,the notion is that:
A) messages may be attenuated on the basis of physical properties,but semantic selection criteria apply to all messages.
B) weak semantic content attenuates the strength of a message,thus leading to it being filtered out.
C) weak physical traits attenuate semantic evaluation,resulting in the message being filtered out.
D) messages may be attenuated on the basis of semantic traits,but physical selection criteria apply to all messages.

Question

Quizplus · Accepted Answer

In Treisman's attenuation theory of attention, physical properties can cause messages to be attenuated, but semantic selection criteria apply to all messages. This means that all messages are evaluated semantically, but some may be filtered out based on physical properties such as lower volume or less salient visual features. Therefore, choice A is the best option.

In Treisman's Attenuation Theory of Attention,the Notion Is That