When subjects are asked to name the color of ink in which a word is printed and the word itself is the name of a different color,subjects typically:
A) are about as fast as when they name the color for a word of the same color.
B) experience such conflict that their reading process breaks down immediately.
C) show little interference because physical traits of stimuli override contextual traits.
D) are much slower than when naming the color for a word of the same color.

Question

Quizplus · Accepted Answer

This phenomenon is known as the Stroop effect, and it has been shown that subjects are much slower when naming the color of the ink for a word that is the name of a different color compared to when the word and ink color match. This is due to the conflict between reading the word (which is an automatic process) and naming the color of the ink (which requires effortful processing).

When Subjects Are Asked to Name the Color of Ink