You keep receiving campaign information about John Smith during election season.When you are filling out your ballot,you see John Smith's name and vote for him because you feel you know him better than the other candidate.This is an example of _______________.

Question

Quizplus · Accepted Answer

This scenario describes the mere exposure effect, where repeated exposure to a stimulus (in this case, campaign information about John Smith) increases familiarity and liking of that stimulus, leading to a higher likelihood of choosing it (in this case, voting for John Smith). Repetition priming refers to the improved processing of a stimulus due to prior exposure, instructional learning involves intentional education and training, and evaluative conditioning refers to the association of a stimulus with a positive or negative outcome.

You Keep Receiving Campaign Information About John Smith During Election