One member of the management team at ASW suggests that their survey could be conducted online. Customers logging on to the online store would be asked to take a few minutes to complete the survey and would be offered a coupon as incentive to participate. Which of the following statements is true?
A) This is a stratified random sample.
B) This would result in an unbiased random sample.
C) This would result in a nonresponse bias.
D) This is a systematic sample.
E) This would result a voluntary response bias.

Question

Quizplus · Accepted Answer

Offering a coupon as an incentive to participate in an online survey results in a voluntary response bias, where only those who are motivated to receive the coupon would participate. This may not be representative of the entire customer population and can lead to inaccurate results.

One Member of the Management Team at ASW Suggests That