Tim Hortons conducts a random survey of 1000 customers in their Ottawa outlets on a particular day. For each customer they collect data on the time taken to fill the order, how frequently the customer comes to Tim Hortons in a week, and the level of overall satisfaction using a scale from 1 to 5. Time taken to fill the order, how frequently the customer comes to Tim Hortons in a week, and the level of satisfaction constitute the ________ of the study.
A) How
B) Who
C) What
D) When
E) Where

Question

Quizplus · Accepted Answer

The variables being collected - time taken to fill the order, frequency of visits per week, and level of satisfaction - constitute the "what" of the study. The "who" would be the customers being surveyed, the "when" would be the particular day the survey was conducted, the "where" would be the Ottawa outlets, and the "how" could refer to the methods used in conducting the survey (e.g. face-to-face interviews, online surveys, etc.).

Tim Hortons Conducts a Random Survey of 1000 Customers in Their