A sales pitch where the retailer traps the prospective customer by dangling a very attractive offer that is disparaged once the customer arrives in the store is known as a negative-option plan.

Question

Quizplus · Accepted Answer

This tactic is known as "bait and switch," not a negative-option plan. A negative-option plan involves automatically renewing a service unless the customer opts out.

A Sales Pitch Where the Retailer Traps the Prospective Customer