Suppose Reuben sees this advertisement about a guitar offered in a store: "Gibson Acoustic Guitar-only $50." But when he arrives at the store, he finds that the advertised guitar was "sold out." The retailer then tries to sell Reuben a higher priced guitar. The above scenario is an example of _____.

Question

Quizplus · Accepted Answer

This scenario is an example of bait-and-switch advertising, where a retailer lures customers with an attractive offer but then tries to push them towards a more expensive product as the original advertised product is not available.

Suppose Reuben Sees This Advertisement About a Guitar Offered in a Store