One research firm uses successive samples the week following the Super Bowl each year to compare trends and identify changes in consumers' awareness of and attitudes towards Super Bowl advertising.This type of longitudinal study is called a:
A)consumer panel
B)progressive study
C)subsequent study
D)tracking study

Question

Quizplus · Accepted Answer

A tracking study involves regularly collecting data from the same group of people, or in the same way, over time to compare changes and trends. This matches the description given in the question of using "successive samples the week following the Super Bowl each year" to "compare trends and identify changes." The other choices (A, B, and C) do not accurately describe this type of study.

One Research Firm Uses Successive Samples the Week Following the Super