The simplest form of secondary-data research is _____.
A) fact-finding
B) model building
C) forecasting sales
D) database marketing

Question

Quizplus · Accepted Answer

Fact-finding is the simplest form of secondary-data research as it involves gathering information and data that have already been collected by others through various sources, such as books, journals, newspapers, government reports, and online databases. It does not require any specialized skills or tools and is relatively easy and inexpensive to conduct. Model building, forecasting sales, and database marketing are more complex forms of secondary-data research that require more sophisticated techniques and analysis.

The Simplest Form of Secondary-Data Research Is _____