Depth interviews are less expensive than focus group interviews,especially if several depth interviews are conducted.

Name: Depth interviews are less expensive than focus group interviews,especially if several depth interviews are conducted.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The costs are similar if only one to two interviews are conducted.However,if a dozen or more interviews are conducted,the costs are higher than focus group interviews due to the increased interviewing and analysis time.

Depth Interviews Are Less Expensive Than Focus Group Interviews,especially If