Research that addresses business objectives through techniques allowing the researcher to provide elaborate interpretations of business phenomena without depending on numerical measurement is called _____.
A) preliminary research
B) primitive research
C) qualitative research
D) secondary research

Question

Quizplus · Accepted Answer

Qualitative research is focused on understanding business phenomena through non-numerical techniques, such as observation, interviews, and case studies. It allows researchers to provide in-depth interpretations, which can be useful for addressing business objectives that require a deeper understanding of human behavior and experience. Preliminary research refers to initial exploration to gather general information about a topic, while primitive research is not a recognized term in research methodology. Secondary research involves analyzing existing data sources to gain insights into a topic, but it does not involve collecting new qualitative data.

Research That Addresses Business Objectives Through Techniques Allowing the Researcher