An unstructured, free-flowing interview with a small group of people led by a trained moderator is called a(n) _____.
A) interaction group interview
B) focus group interview
C) depth interview
D) ethnographic interview

Question

Quizplus · Accepted Answer

A focus group interview is characterized by its unstructured, free-flowing conversational format, led by a trained moderator, and designed to elicit in-depth insights and opinions from a small group of people. Interaction group interviews, depth interviews, and ethnographic interviews are all types of qualitative research methods, but they have specific characteristics that differentiate them from a focus group interview.

An Unstructured, Free-Flowing Interview with a Small Group of People