When a professional interviewer holds a 90-minute discussion with one member of the target market to find out why that respondent purchases a particular brand of clothing,this is an example of a:
A)depth interview
B)concept test
C)focus interview
D)hermeneutic analysis

Question

Quizplus · Accepted Answer

A 90-minute discussion with a single respondent is typical of a depth interview, which aims to gather rich, detailed information about the participant's attitudes, opinions, and experiences. Concept tests and hermeneutic analyses involve different methods and are conducted using different techniques. Focus interviews are group discussions with multiple participants.

When a Professional Interviewer Holds a 90-Minute Discussion with One