A researcher is gathering background information to familiarize himself with his new client's business environment. He is analyzing marketplace conditions and conducting interviews with employees of the company. This researcher is conducting a _____.
A) gap analysis
B) pre-research analysis
C) basic analysis
D) situation analysis

Question

Quizplus · Accepted Answer

The researcher is conducting a situation analysis, which involves gathering information about the company's marketplace conditions, as well as conducting interviews with employees to gain a better understanding of the business environment. A gap analysis, on the other hand, is a more specific type of analysis that involves identifying areas where the company is falling short in achieving its goals or meeting customer needs. Pre-research analysis and basic analysis are not specific types of research methods.

A Researcher Is Gathering Background Information to Familiarize Himself with His