Which position in a mid-sized research firm supervises the collection and analysis of sales, inventory, and other periodic customer relationship management (CRM) data?

Question

Quizplus · Accepted Answer

The manager of decision support systems supervises the collection and analysis of CRM data as part of their responsibilities. The director of marketing research may have a broader role, focusing on overall marketing strategy rather than data management tasks. Research analysts and research assistants may be involved in the data collection and analysis process, but typically do not have supervisory authority.

Which Position in a Mid-Sized Research Firm Supervises the Collection