Mary received a phone call asking her to participate in a research study on car insurance. However, after about four questions, the person on the phone went into a sales pitch and tried to get her to switch her car insurance to another company. What is this called?

Question

Quizplus · Accepted Answer

This is an example of sugging, which stands for "Selling Under the Guise of a Survey." The research study was used as a pretense to sell car insurance, which is unethical and misleading.

Mary Received a Phone Call Asking Her to Participate in a Research