Companies, such as Kraft and Procter & Gamble, conduct research to clarify ambiguous situations or discover ideas that may be potential business opportunities. What type of business research is this?

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The type of business research conducted by Kraft and Procter & Gamble is exploratory research, which is used to identify and clarify ambiguous situations or discover potential business opportunities. This type of research is characterized by its open-ended nature and is often the first step in the research process before more focused research is conducted.

Companies, Such as Kraft and Procter & Gamble, Conduct Research