Harold is conducting research to determine what consumer segment his company should serve with its services. Which function is this research serving?
A) testing
B) issues
C) foundational
D) performance

Question

Quizplus · Accepted Answer

The research being conducted by Harold is serving a foundational function because it is aimed at identifying the appropriate consumer segment to serve with the company's services. This information is a fundamental requirement for identifying target customers and developing marketing strategies. Testing, issues, and performance functions are more likely to be associated with evaluating product performance, identifying and addressing problems that may arise, and assessing the effectiveness of marketing campaigns.

Harold Is Conducting Research to Determine What Consumer Segment His