A composite scale is made up of multiple items to represent a latent construct.
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Q1: Attitudes are thought to have three components:
Q11: A rating task asks the respondent to
Q12: If a researcher wants to compare five
Q12: A variation of the graphic ratings scale
Q13: The constant-sum scale demands that respondents divide
Q14: A person's attitude toward the American's With
Q15: An image profile can be developed based
Q19: Attitude can be measured using a two-point
Q20: A Thurstone scale is widely used in
Q21: A unidimensional rating scale is any measure
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