When a test market is conducted in five retail stores in Erie, Pennsylvania, this is an example of an external experiment.

Question

Quizplus · Accepted Answer

A test market conducted in a specific location like Erie, Pennsylvania, is an example of a field experiment, not an external experiment. External experiments typically refer to studies conducted outside of a controlled environment, often in natural settings, but the term "external experiment" is not commonly used in this context.

When a Test Market Is Conducted in Five Retail Stores