A marketing researcher is manipulating exposing subjects to one of two price levels--$1.99 or $2.49--for a tube of lip balm and measures behavioral intentions. The two price levels are known as experimental_____ in the study.

Question

Quizplus · Accepted Answer

The two price levels are the conditions in the study. Confounds refer to factors that influence the dependent variable and are not controlled or accounted for in the study. Cells typically refer to individual units in a dataset. Covariates refer to variables that are controlled for in the study to account for their influence on the dependent variable.

A Marketing Researcher Is Manipulating Exposing Subjects to One of Two