An experiment is conducted in which music played in a store is manipulated to examine the impact on sales. What type of experimental design is this?
A) factorial experimental design
B) primary experimental design
C) basic experimental design
D) univariate experimental design

Question

Quizplus · Accepted Answer

The experiment described only involves manipulating one independent variable (music played in the store) and measuring the effect on one dependent variable (sales). This is a basic experimental design. It is not a factorial design because there is only one independent variable. It is not a primary experimental design or a univariate experimental design as those terms are not commonly used in the context of experimental design.

An Experiment Is Conducted in Which Music Played in a Store