Which of the following represents the percentage of people who are exposed to an Internet advertisement who actually click on the corresponding hyperlink which takes them to a company's website?
A) conversion transaction rate (CTR)
B) page views
C) cost per click (CPC)
D) click-through rate (CTR)

Question

Quizplus · Accepted Answer

Click-through rate (CTR) represents the percentage of people who are exposed to an Internet advertisement who actually click on the corresponding hyperlink which takes them to a company's website. Conversion transaction rate (CTR) measures the percentage of website visitors who complete a desired action, such as making a purchase or filling out a form. Page views measure the total number of pages viewed on a website. Cost per click (CPC) measures the amount of money paid by an advertiser for each click on their ad.

Which of the Following Represents the Percentage of People Who