A researcher gave Janis and her husband a bar-coded card, like a frequent-shopper card, that they give to the checkout clerk at the grocery store. Their code number is coupled with the purchase information recorded by the scanner. This family is participating is a(n) _____.

Question

Quizplus · Accepted Answer

The bar-coded card that records purchase information is a characteristic of a scanner-based consumer panel, where a group of households agree to have their purchases monitored over time. This type of data collection allows for accurate and objective information on consumer behavior. The other options (obtrusive observation study, phenomenological study, ethnographic study) do not fit the scenario described.

A Researcher Gave Janis and Her Husband a Bar-Coded Card