Wal-Mart is the low-cost leader in retail. This company achieves this success by prioritizing efficiency in its distribution process. Which business orientation is Wal-Mart exhibiting when it prioritizes efficiency and effectiveness of the supply chain process (i.e., getting products into the stores) in making decisions?

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Quizplus · Accepted Answer

When a company prioritizes efficiency and effectiveness in the supply chain process, it exhibits a production-oriented business orientation, where the focus is on maximizing production efficiency and reducing costs to offer products at a lower price. This is exactly what Wal-Mart does to maintain its position as a low-cost leader in the retail industry.

Wal-Mart Is the Low-Cost Leader in Retail