A firm focusing more on how to provide value to customers than on the physical product or production process is embracing which business orientation?

Question

Quizplus · Accepted Answer

A marketing orientation means that the firm is focused on understanding and meeting the needs and wants of customers. By prioritizing value to customers, the firm is demonstrating a customer-centric approach that fits with a marketing orientation. The other options, quality orientation and external orientation, may also prioritize customer value to some extent, but they do not necessarily prioritize it above all else like a marketing orientation does. The option of a value orientation is vague and could apply to any number of different approaches to business, so it is not as clear of an answer as A.

A Firm Focusing More on How to Provide Value to Customers