When a manager decides not to do research because a decision needs to be made before the results of the study can be analyzed, this is an example of which aspect in the determination of the need for marketing research?

Question

Quizplus · Accepted Answer

Time constraints can be a reason for not conducting research when a decision needs to be made quickly. The manager may not have enough time to wait for the research results and needs to make a decision based on current information.

When a Manager Decides Not to Do Research Because a Decision