Mercedes sent a team of executives from Germany to oversee the start-up of its U.S.operations.Which of the following terms best describes the values of Mercedes' top executives?

Question

Quizplus · Accepted Answer

Ethnocentrism is the belief that one's own culture, language, and behavior are superior to those of other cultures. Mercedes sending a team of executives from Germany to oversee the start-up of its U.S. operations suggests that Mercedes' top executives hold an ethnocentric view, where they believe that their German culture and practices are superior to those in the U.S.

Mercedes Sent a Team of Executives from Germany to Oversee