Marketing plans should
A) be developed from scratch each year
B) be repeated without being redrawn if they have worked well
C) be based on proven business intuition
D) provide for continuity from annual plan to annual plan
Correct Answer:
Verified
Q11: CRM stands for
A)Customer Retention Methods
B)Customer Recall Monitoring
C)Customer
Q12: Marketing action and strategy decisions budgets
A)are useful
Q13: A marketing plan is not
A)a generalized document
B)a
Q14: A company's mission
A)outlines its position in society
B)describes
Q15: Marketing strategy and action decisions address the
Q16: A marketing system is
A)different then a marketing
Q17: In connection with marketing,an owner manager
A)can do
Q18: Weak signals from a monitoring process
A)should be
Q19: Psychographic segmentation
A)is based on psychological wellness in
Q21: Product deficiencies often result from
A)rushing the product
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