Test marketing involves

Question

Quizplus · Accepted Answer

Test marketing involves simulating an actual market situation, which can be done through various methods such as conducting a small-scale launch in a specific geographic area or testing the product with a select group of consumers. This allows companies to gather feedback on the product's performance, identify any issues or concerns, and make necessary adjustments before a full-scale launch. Option A and C involve market research, but they do not necessarily involve actual testing of the product. Option B refers to placing the product in existing outlets, but this is not necessarily a form of test marketing as it does not involve gathering feedback or monitoring performance in a controlled environment.

Test Marketing Involves