Putting two or more of the same or different products or services together and selling for a price somewhat under the products' individual prices is _________.
A) partitioned pricing
B) product line pricing
C) bundling
D) prestige pricing

Question

Quizplus · Accepted Answer

Bundling is the practice of offering multiple products or services for sale as a combined package. The package price is often lower than the total cost of buying the items individually, making it an attractive deal for customers. This pricing strategy helps to increase sales volume and revenues while also providing customers with added convenience and value.

Putting Two or More of the Same or Different Products