_____ uses creative and relatively inexpensive ways such as door-knob hangers,T-shirts,balloons,flyers under windshield wipers to reach customers.
A) Direct mail
B) Guerilla marketing
C) Telemarketing
D) Direct sales

Question

Quizplus · Accepted Answer

The use of creative and inexpensive ways to reach customers such as door-knob hangers, T-shirts, balloons, flyers under windshield wipers, etc. indicates the use of guerilla marketing. Direct mail, telemarketing, and direct sales do not specifically involve such creative and unconventional marketing techniques.

_____ Uses Creative and Relatively Inexpensive Ways Such as Door-Knob