Neil places an advertisement for his pastry shop,Neil's Pastries,in the local newspaper.He includes his phone number,website,e-mail address,and postal address in the advertisement so that prospective customers have the option to contact him in the way they feel most comfortable.Neil is a _____.

Question

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Neil's Pastries is offering multiple channels for customers to contact them, including phone, website, email, and postal address. This makes Neil a multichannel marketer. Guerilla marketing is characterized by unconventional tactics and direct selling involves face-to-face interaction with customers. Telemarketing involves selling products or services over the phone, which is not the main focus of Neil's advertisement.

Neil Places an Advertisement for His Pastry Shop,Neil's Pastries,in the Local