Which of the following terms refers to a rule of thumb about how many prospective customers it takes to find one who will actually make a purchase?

Question

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The marketing funnel concept is used to describe the journey of potential customers from their first interaction with a brand to the point of purchase. It includes various stages, such as awareness, interest, consideration, and action. The idea of needing a certain number of prospects to find one who will make a purchase aligns with the funnel model, where many leads enter the top but only a few convert into sales at the bottom.

Which of the Following Terms Refers to a Rule of Thumb