_____ is the segment or segments a business owner selects to concentrate his or her marketing efforts.

Question

Quizplus · Accepted Answer

Target market refers to the specific group or groups of consumers that a business owner chooses to focus their marketing efforts on. This involves identifying the demographic, psychographic, and behavioral characteristics of the consumers who are most likely to be interested in the products or services offered by the business. This targeted approach can help businesses to use their resources more efficiently and effectively in reaching the right customers with the right message.

_____ Is the Segment or Segments a Business Owner Selects