Which of the following terms refers to the activities used to establish and promote a favorable opinion by the media?

Question

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Press relations refer to the activities used to establish and promote a favorable opinion by the media. This includes press releases, media kits, and other tactics to build relationships with journalists and secure positive coverage for the company or organization. Word-of-mouth communications and sales promotions are different marketing tactics, while ambush marketing refers to a strategy where a brand associates itself with an event or property without official sponsorship or authorization.

Which of the Following Terms Refers to the Activities Used