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Product Expansion Is a Strategy Whose Goal Is Growth,based On

Question 75

Multiple Choice

Product expansion is a strategy whose goal is growth,based on:


A) selling more of the firm's product or service to the existing customer base.
B) selling in areas or to groups previously not served by the business.
C) selling existing customers a product or service they have never bought before.
D) adding new products or services to the firm's existing collection of offerings.

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