If business owners track sales by purchase basis:

Question

Quizplus · Accepted Answer

By tracking sales on a purchase basis, business owners can easily see which marketing efforts are leading to more purchases and can make informed decisions about which ones to continue. This can help them optimize their marketing budget and get better returns on their investment. Tracking sales on a purchase basis may not necessarily help with minimizing cognitive dissonance, predicting competitor performance, or finding defects in products.

If Business Owners Track Sales by Purchase Basis