The proof of a CRM effort is seen in:

Question

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The proof of a successful CRM effort is seen in more tracked prospects making initial purchases. This means that the CRM system is effectively identifying and targeting potential customers and convincing them to make a purchase. Other options listed can indicate unsuccessful CRM efforts, such as high levels of cognitive dissonance or low levels of loyalty among new customers. High levels of inconsistency among customers could suggest a lack of effective CRM strategies or inconsistent implementation.

The Proof of a CRM Effort Is Seen In